Pepsi Throwback - the sequel!

I don't drink Pepsi. But I made an exception for last year's Pepsi Throwback, the real sugar original formula stuff that they only produced for a limited time.

It's back! And in a different can!

I found it at Target, of all places, in Valley Stream, NY. It was amazing last time how many people were finding my blog in Google searches for where they could buy this stuff. Why doesn't Pepsi just make this their regular drink? I'd buy it all the time and I'll bet a lot of other people who never drink Pepsi would too.

I'm not gonna talk too much about the taste, because I did that in my earlier post about it last year. But if you're wondering, it tastes like a cleaner, lighter, less aftertastey version of Pepsi - basically more like what a cola should taste like. UPDATE: I finally did an actual A/B taste test with a can of regular Pepsi and a Pepsi Throwback, and I'm happy to say that the taste difference is definitely real and not imagined. The aftertaste difference is huge.

Even though I'm a child of the 70's and 80's, I wasn't a fan of the new Throwback can originally, which is based on the can of that era. In fact, from what I remember (and can find in Google searches), it's almost exactly the same as the design on the old-style heavier metal cans from my youth, just printed on a newer-style aluminum can.

But as I sit with one next to me here (a finished can that I'm too lazy to get up and dump in the trash), it's starting to grow on me again. It's a strong-looking can. Iconic. Familiar. The regular, modern Pepsi can? Garbage. Each successive re-branding has been worse than the last. Pepsi should go back to this design - it is unmistakable in a store. I spotted the case at Target - one of only two left, I might add - from the opposite end of the aisle. The regular Pepsi surrounding it was just a sea of blue store-brand looking stuff.

Here are both of the Throwback cans side by side. I'm actually a fan of the first run can too, even if it does use the current Pepsi font for the "throwback" and even if the can is blue. But that's what that font should be used for - a subtitle, not a main logo. (I find it interesting that Pepsi switched the verbiage from "natural" sugar to "real" sugar - I wonder if there's any significance to that.) I did like the 1950's logo used in an updated form like that - I thought it was an example of what a modern Pepsi can could have looked like if the company hadn't completely eschewed either its roots or any sort of logic.

I've also been looking for Mountain Dew Throwback, which I understand tastes even more different from the modern version than Pepsi Throwback does. But I haven't found it yet. Probably a regional thing - Mountain Dew's a lot more popular in the south, so that's probably where all the Throwback goes. Oh well.

2ND UPDATE: Mountain Dew Throwback found! At the same Target in Long Island. How's it taste? Like it did when I was a kid... when it was my favorite soda. I always thought I just grew out of it, but no, it really changed. The regular modern stuff is very, very heavy and sweet. It's also neon yellow. They've amped up the syrup quantity per can, maybe in an attempt to mask the corn syrup aftertaste with other flavors. Throwback is surprisingly a lot lighter (in both taste and color). It's still very sweet, but it's a lot less offensive to those not looking for an "extreme" soda - which is what Mountain Dew has become. Mountain Dew Throwback just tastes like a really good, really flavorful citrus soda. Which is what it used to be.

Pepsi really needs to make this regular Pepsi and Mountain Dew (cans and all), and just ditch the current stuff.

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About that Rockstar post...

2 1/2 years ago, I wrote a little post about my time at Rockstar Games. It set off a shitstorm of controversy for a little while (including articles in Newsweek and the Wall Street Journal), along with around 250,000 page views on my blog in the span of 36 hours. I still get lots of email about it - mostly asking where it went. A couple days ago, apparently a group of Rockstar San Diego spouses released their own "open letter" expressing similar sentiments about the working conditions there, and a bunch of sites started linking to my now-defunct post on the internet archive. And people started commenting on it again around the net, in the often ill-informed way that internet commenters do. And the volume of emails I've been getting about it started going back up. So maybe it's time for a little followup.

Anyway, that's already one answer down - that's where you can read it. I'm not going to link to it directly because I don't need to be giving it any more link juice. But go ahead and search the internet archive if you want.

I've answered most of the other questions people regularly ask in various other places, but I guess I may as well gather them all here so I can just start pushing out this link in response to any further emails I get.

Q: Are you the "former Rockstar NYC staffer" mentioned in this MTV news story?

A: No, and I don't know who it is either. I was not the only one who felt the way I did about working at Rockstar, so there are probably a lot of people who would give quotes like that if you asked them. But I don't even know what the hell the "Eye of Sauron" is, so that's definitely not something I would say.

I haven't done any interviews about this, so nothing you see attributed to anonymous sources is coming from me.

Q: Why did you take the post down, and why so long after the fact?

A: I left the post up through the initial rush because it was getting a lot of media attention and I didn't want to look like I was bowing to pressure. (Actually, I was not under any - nobody in any position of power at Rockstar or Take-2 ever contacted me, probably because they knew that everything I said in the post was true.) But the thought did cross my mind to take it down as early as the hour that I posted it, when I saw the links starting to come in. It was a little scary how fast it all happened.

Approximately 2 months after I posted it, when things had calmed down a bit, I checked my site stats as I often do and I noticed something that freaked me out a little bit. Somebody from within Rockstar was systematically clicking the links to my post from every story that had been written about it all over the internet. And they were doing it repeatedly. It was like they were gathering evidence. The particular pattern of what they were doing, combined with it being so long after the post had gone up, scared me. I took the post down, knowing that it was probably much too late if any legal action was coming, but I just didn't see any real need to keep it up any longer anyway - I figured everybody who I actually wanted to read it had by then.

Q: Why did you write it to begin with?

A: For personal reasons, really. I like to write and it was a subject that just seemed like it'd make a good blog post. I wasn't trying to make a big news story out of it, and I sure as hell didn't do it for profit. Not that I think there'd have been anything wrong with that if I had.

Q: Did the legal action you feared ever come?

A: No, though I suppose there's nothing preventing it even now if they wanted to be real dicks about it. I don't believe there's any basis for legal action - everything I said was true. There was no slander or libel. I was very careful about that. A lot of my former co-workers said I didn't go far enough. Re-reading the post now, I actually think that even the opinions were pretty balanced, and no facts were incorrect or invented. But you know, companies sue people all the time just to be assholes. So I still worry a little.

Q: Do you regret writing it?

A: No. It was an interesting experience, afterwards. That's what life's about.

Q: How did it "blow up" the way it did? Do you know how it spread?

A: I'll just say that it originated within Rockstar.

Q: Have you talked to the Housers, Terry Donovan, or any of the other directors at Rockstar since writing the post?

A: No, and I doubt I will. But Sam Houser did say some things about me and my post in the Wall Street Journal article, so he was obviously among the many Rockstar employees who I saw in my site stats reading it.

I don't honestly have any bad feelings towards them personally. In fact, I'm sure they're fun guys to hang out and get drunk with. They always reminded me of my rowdier college roommates.

And no, I don't know where any of them are today or how to contact them, including JG.

Q: Have you talked to anyone else you worked with at Rockstar since writing the post?

A: Yes, all the time. We grunts all stick together :) Most of us have gone on to bigger and better things. Several of us now own our own businesses.

Q: Has Rockstar or Take-2 ever contacted you in any official capacity about the post?

A: Never. Maybe the last part of my post taught them something they'd forgotten.

Q: Do you know if anything has changed at Rockstar as a result of your post?

A: Nope.

Q: Do you regret working at Rockstar?

A: No, and I never said I did. I said I wished the company was managed better. Do you regret being an American just because you don't like the government?

Well, hopefully that covers it - those are the questions I've gotten just in the past few weeks.

Oh, and to answer a few of the dumber forum posts I've read - no, this was not my first job; yes, I am older and more experienced than you (in more ways than one); and no, most jobs are not like that one was. If you believe otherwise, be my guest and allow yourself to be a doormat for the rest of your life. See how far you get, how happy you are and how long you live.

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Go CoCo!

People of Earth:

In the last few days, I’ve been getting a lot of sympathy calls, and I want to start by making it clear that no one should waste a second feeling sorry for me. For 17 years, I’ve been getting paid to do what I love most and, in a world with real problems, I’ve been absurdly lucky. That said, I’ve been suddenly put in a very public predicament and my bosses are demanding an immediate decision.

Six years ago, I signed a contract with NBC to take over The Tonight Show in June of 2009. Like a lot of us, I grew up watching Johnny Carson every night and the chance to one day sit in that chair has meant everything to me. I worked long and hard to get that opportunity, passed up far more lucrative offers, and since 2004 I have spent literally hundreds of hours thinking of ways to extend the franchise long into the future. It was my mistaken belief that, like my predecessor, I would have the benefit of some time and, just as important, some degree of ratings support from the prime-time schedule. Building a lasting audience at 11:30 is impossible without both.

But sadly, we were never given that chance. After only seven months, with my Tonight Show in its infancy, NBC has decided to react to their terrible difficulties in prime-time by making a change in their long-established late night schedule.

Last Thursday, NBC executives told me they intended to move the Tonight Show to 12:05 to accommodate the Jay Leno Show at 11:35. For 60 years the Tonight Show has aired immediately following the late local news. I sincerely believe that delaying the Tonight Show into the next day to accommodate another comedy program will seriously damage what I consider to be the greatest franchise in the history of broadcasting. The Tonight Show at 12:05 simply isn’t the Tonight Show. Also, if I accept this move I will be knocking the Late Night show, which I inherited from David Letterman and passed on to Jimmy Fallon, out of its long-held time slot. That would hurt the other NBC franchise that I love, and it would be unfair to Jimmy.

So it has come to this: I cannot express in words how much I enjoy hosting this program and what an enormous personal disappointment it is for me to consider losing it. My staff and I have worked unbelievably hard and we are very proud of our contribution to the legacy of The Tonight Show. But I cannot participate in what I honestly believe is its destruction. Some people will make the argument that with DVRs and the Internet a time slot doesn’t matter. But with the Tonight Show, I believe nothing could matter more.

There has been speculation about my going to another network but, to set the record straight, I currently have no other offer and honestly have no idea what happens next. My hope is that NBC and I can resolve this quickly so that my staff, crew, and I can do a show we can be proud of, for a company that values our work.

Have a great day and, for the record, I am truly sorry about my hair; it’s always been that way.

Yours,

Conan

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New York Ramen: Rai Rai Ken

Now this is a ramen shop.

New Yorkers have an odd idea of what a ramen place is supposed to be, which is not surprising I guess, in the same way that it's not surprising that the Japanese have an odd idea of what a pizzeria is supposed to be. Different cultures. But I wasn't too impressed with Ippudo or Setagaya, which are two of the trendier ramen places in the city (and also among the more expensive - surprise!), and which both serve food that's a little disappointing with an ambience that's hardly authentic. No doubt Ippudo is the most popular ramen place right now, and it's not that it's bad... but it's not like a real ramen shop.

Rai Rai Ken, which has apparently been around since before any of the trendy places opened, is like walking into Tokyo. Some people complain that it's small and cramped - which it is - but that's just part of what makes it real. It's one long wooden counter with stools, and barely enough space to sideways-walk by. One tip: do not sit at the counter to the left of the front door - there is no room to eat there! It's like eating in coach on an airplane.

Both times I've eaten at Rai Rai Ken, I've had the curry ramen. My last time there was the first time I've ever finished an entire bowl of ramen, broth and all. I'm not sure those who haven't had real ramen understand how much food this is. It's approximately like eating an entire box of spaghetti, plus the water you cook it in and about eight meatballs.

So what makes Rai Rai Ken so good? Whereas Menchanko-tei has an overall fine balance of quality ingredients, Rai Rai Ken is almost all about the broth. Most ramen aficionados will tell you that the broth is the most important part. I agree that it is the most important individual ingredient. I still think Menchanko-tei's noodles are better, and their pork and vegetables are tastier and maybe a little fresher, but Rai Rai Ken has hands down the best ramen broth I have ever tasted - in New York or Tokyo. Now, the caveat there is that I've only had the curry ramen, but it was just a beautiful broth, even to look at. Such a rich color and thickness, and you can see just the right amount of melted pork fat forming a glistening layer on top. In terms of taste, none of the individual flavors of the pork or curry are lost, and there's just the right amount of spice. Yum! I can't stop eating it.

Rai Rai Ken also has great gyoza, which is another important measure of both the quality and authenticity of a ramen shop. (Ippudo doesn't even have gyoza, which I found unforgivable.) Rai Rai Ken's are obviously homemade and have a lot of vinegar and some kind of herb that I can't quite identify. They're a taste explosion. They're also served piping hot straight out of the frying pan, so do yourself a favor and let them cool down for a minute.

Go early or go late, because this place is jam packed at rush hours. We've gone at about 9PM both times and still had to wait for a seat. It's usually a pretty short wait - most people seem to know that you don't sit and chat at a real ramen shop - but be prepared to stand outside for at least a few minutes. And don't forget to pick up a point card when you're done!

Rai Rai Ken
214 E 10th St
(between 1st Ave & 2nd Ave)
New York, NY 10003
(212) 477-7030

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Road Rage: New York drivers suck

For my first post in a while, I'm going to tackle what's become a BURNING ISSUE for me: New York drivers. They suck. They have to be the worst in the world. I've seen videos from Mumbai, India, which is notorious for bad driving (supposedly), and it really doesn't seem that bad there after what I've been going through for the last couple months of commutes.

I mean, just basic, basic mistakes. Repeatedly. By the same drivers. Complete ignorance of any sort of traffic laws. And it's pervasive. It's like not a single driver in this entire state has ever gone to driving school or passed any sort of driving test.

Let's take a look at the different types of drivers on New York highways:

The Road Hog. My least favorite type of driver. Whereas you see road hogs in other states, most drivers in New York are road hogs. These are the people that will be driving 50mph down the highway behind another car, cut in front of you just as you're changing lanes to pass them, and then continue going 50mph, thereby blocking you in. All just to enjoy looking at the miles of open and traffic-free road in front of them.

The Nervous Nellie. This is the guy who simply must get where he's going at any speed at any cost. They think they're cool, they think they're the only good drivers on the road, but they end up looking like somebody who's just had way too much caffeine and has so little control over their lives that they can't even explain away a 5 minute lateness to follow basic traffic etiquette. They tailgate, they sit behind you at stoplights repeatedly tapping their brakes, they dart in and out of traffic with inches to spare. Most of their cars are scratched and dented and look like they've been driven by somebody who got their license at K-Mart.

The Signal Alzheimers Sufferer. These people turn on their signals and then instantly forget them. I'm not even talking about the phenomenon that's common elsewhere of people signaling, changing lanes, then forgetting to turn off the signal. I'm talking about people who turn on their signal, then do nothing! It happens all the time here. How do you even drive like this? You don't notice the "click click click"? You don't notice the flashing light blinking in your face from straight ahead on the dashboard? And why the hell did you turn it on in the first place? I've never owned a car where it was that easy to do by mistake.

The Faux-Drunk. These are people who drive like they're drunk even when they're not. They go 20mph below the speed limit. They think lane lines are merely suggestions. They never signal. When they do change lanes, they drift over lazily so you're not even sure what they're doing. (Hey, isn't this the whole point of using a signal?) These people are even more likely than the Nervous Nellies to have dented and scratched up cars. They wander aimlessly through life never knowing or caring what happens to themselves or anybody else.

The Actual Drunk. Long Island specifically seems to have a huge problem with this. It's way worse than anywhere else I've lived. On a given Friday or Saturday night, I'd say one in ten drivers is obviously drunk just by watching them drive. How they manage to get home without killing anyone or getting caught week after week is beyond me. (The photo at the top is a drunk driving accident on one of New York State's highways, though I'm not sure which.)

The Serial High Beam Abuser. Oh, this one really pisses me off. These people have their brights on close to 100% of the time at night. You flash them yours and they do nothing. Half of them probably don't even know what that little blue icon on their dashboard means. A sub-genre of this type is the Serial Backdoor High Beam Abuser, who think it's ok to give it to you from behind. They'll dim their brights for oncoming traffic, but think there's no problem shining their brights in your face through a mirror. Hey, assholes, mirrors still reflect light. That's kind of their job.

The Gas Pedal Phobics. I'm not just talking about people who drive too slowly (they're covered above). I'm talking about people who can't figure out that you actually need to step further down on the gas pedal depending on the situation. For instance, going up a hill? Step on the gas pedal, dumbasses. I used to laugh when I'd pass signs in other states that say "Upgrade - Maintain Speed". I was like, who the hell needs a sign to tell them to step on the gas? Apparently, New Yorkers do. And we don't have those signs, so there you go. Every goddamn hill around this city, traffic slows to a goddamn crawl because people cannot figure out that they need to step on the gas so they don't slow down.

The Lane Purpose Confuser. Ok, New Yorkers, I'm only gonna say this once. The right lane is for entry/egress. The middle lane is for cruising. The left lane is for passing. This is in every driving textbook and course you'll ever read or take. It's Driving 101. Why the hell do you then get in the left lane and go 10mph slower than the guy in the middle lane, who himself is going 10mph slower than the guy in the right lane? This is not even unusual, this is the norm here. The worst is when you get stuck behind three people spanning three lanes, all going the same speed, all 10mph below the speed limit. LPC's can also be Road Hogs. An LPC/RH, if you will.

In most other states, people will actually get out of the way if somebody pulls up behind them in the left lane. It's just the nice thing to do, not to mention the legal thing to do. If you're not gonna pass, get the hell out of the left lane.

Probably my most hated trait of New York drivers, though, is that they are universally dead fucking slow. I know, the speed limit on most NYC highways is 50. That doesn't mean 40 is an acceptable highway speed. In most other states, drivers drive at least the speed limit, and cops will look the other way as long as you're less than 10mph over. But drive 60mph on a New York area highway (if you can) and you'll pass other traffic like it's not even moving. I don't get it; it's like nobody wants to get where they're going. There's nothing wrong with New York highways that would cause this. I take the Van Wyck home every night, and it's just a long, flat straightaway, and people still drive 40mph on it. And it's not out of an abundance of caution either, as discussed above. These people clearly don't care about traffic laws or safety. I still pass at least one accident every day.

I remember when I was a teenager and probably more reckless than I am now, but I remember driving around Chicago in fog so dense you could barely see 20 feet in front of you, going 90mph in traffic. I wasn't weaving in and out, I was following and being followed by other traffic. And people there did it every day, it was just normal. And there were fewer accidents than I see driving around NYC.

I will say this: driving to my store every day is still better than taking the train. But these other idiots on the road are gonna give me a conniption one of these days.

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Happy birthday, Carl Sagan

By way of my "old" company's blog SUNFiltered, and specifically Matt Rodriguez who found this, which I hadn't seen before:


There's one more video like this at Symphony of Science.

I've been thinking a lot lately about the lack of curiosity among people today; the tunnel vision we've all gotten, the feeling that we're all stuck wherever we are, and that's all there is. When I was younger, I remember there was more of a sense that man's destiny was inextricably linked to the universe, and that all of the answers to the important questions lay out there. I felt like there was hope for us in that, a perpetual future of quest and discovery, whereas we're all dead-enders if we think our lot in life ends here. I've been wondering where that feeling has gone, and why we aren't even asking those same questions anymore.

I think a big part of it is that we don't have guys like Carl Sagan around to teach us about why these things matter. (I like Bill Nye, but he doesn't invoke the same kind of wonder as Sagan did.) And I miss having people like that in our popular culture, people who are not just really smart, but who can connect these huge concepts to our everyday lives. Carl Sagan had a populist poetry about him, as you can hear in the video above - a way of putting things that put complex and intricate mathematical theories and laws into words we could not just understand, but feel.

He captured in words the way I always feel when I see this:


Credit: Larry Landolfi

That's a view you don't get in a city, or anywhere near one. I still remember the first time I saw our galaxy, sitting on Holden Beach in North Carolina, a private beach that's quiet during the day, and so still at night during summer that, with the waves gently breaking and a clear sky showing the Milky Way's majesty above you, there's nothing to do but sit and ponder your place in the universe. And the first time I saw that view, I sat in awe, staring at it for about four hours. It's impossible not to.

These days, as we all increasingly move to cities where we can't even see the stars, we no longer seem to have the time or desire to think about these things. And I miss that.

Today would have been Carl Sagan's 75th birthday.

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Synecdoche, New York

I've been neglecting this blog again - really just been too busy. I'll post an update soon, and then hopefully get back on a more regular schedule now that things are settling down a little bit.

But what brings me back right now is this special little movie that I just can't turn away from whenever it's on - and that I just finished again for about the tenth time. It didn't get a lot of press when it was released (I didn't even know about it), but it deserves an audience.



I'm sure there's something about Caden, the main character, that I see in myself. That's often true of movies like this, about conflicted male characters who seem trapped in a world beyond their understanding, and which doesn't understand them. The Kafka-esque health issues hit pretty close to home too, and the theme that "the end is built into the beginning" is something I'd begun to think about even before seeing this film, as I start to come close to middle age. We all make choices every day, and every choice we make affects our lives not just today, but forever - and the end result of those choices is inevitable.

I'm not sure this film's for everyone, but it spoke to me. Please give it a try and rent it.

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This album smokes

ok, they've officially graduated from "guilty pleasure" to seriously one of the best rock bands around. I just got my copy of Brand New Eyes in the mail and holy jesus h. frickin' christ, it's amazing. Not a bad song on it, and Hayley's voice is just getting more and more insane with every album. Massive range, both in dynamic and pitch. She's got a new Joni Mitchell-esque thing going on in some of the songs on this album, which is then balanced off by some of the most amazing cathartic wailing you'll ever hear, stuff that gives you chills, where she hits a high note and you go "wow, that's pretty impressive"... and then she pulls it up even higher. And her lyrics are all growed up now.

They're streaming the entire album off their web site right now. Go check it out if you're still a non-believer.

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Without a Net

Today, I am officially independent. No longer beholden to corporate interests. Also no longer under the (generally illusory) umbrella of security that being on full-time staff somewhere supposedly provides. And no more benefits. As my wife and I work like slaves building the Giza pyramids to get our store open, I'm now operating without a net.

(I do have health insurance.)

That doesn't mean I've given up my income. I will be telecommuting, as an independent contractor. Much as I like to complain, I'm actually pretty grateful to my company for letting me do this. But both they and I know where my priorities lie now. I'll be doing most of my same work from home and the store when I can, but I'm no longer a full-fledged member of "the team."

People I tell about this usually look at me with a mix of incredulity and jealousy. Most people think I'm crazy at first, especially in this economy, but the desire to escape from corporate life seems pretty universal. People weren't mean to work in bureaucracies. Most of us aren't wired for it. But in my experience, it seems most people feel trapped, unable to find their way out of the morass.

I was the same. And I don't think I could have done this when I was younger. Starting your own business (and for realz, yo) requires a lot of things I didn't have ten years ago. Money, for one. Confidence. Experience.

And something else. I don't know what you call it. But there is this feeling I have now where I am fully aware that I don't really know what I'm doing, but I don't care. Young people get paralyzed when they feel like they're lost. As I've gotten older, I've learned to just pick a direction and plow forward. That's the only way you get anywhere. Nobody ever knows what they're doing the first time they do something. You learn as you go along, and you trust yourself to do the right thing. Maybe that's what it is: trust and belief in yourself.

It also helps that I'm at a point where possessions don't really matter anymore. I could sell my house, my cars, almost everything I own and I don't care. Because I know that nothing is forever; easy come, easy go, easy come again. Sell a car, buy a new one someday. That works for everything. When you're in your twenties, all your stuff means so much to you because it's all new and it's all you've ever had. But at 37, that no longer applies. And I care a lot more about enjoying my life now than I do about things.

I'm really lucky that I'm married to someone who feels the same way.

So the adventure really begins in earnest now. Not to be overly dramatic, but this is the next phase of my life starting. Important questions will be asked and answered! Questions such as "can a straight man survive the world of women's fashion?" Forget going broke; this is my biggest fear. Already I feel a strong desire to consume burritos and beer while watching kickboxing with several overweight male friends wearing football jerseys numbered as famous players from the 1986 Giants. I suspect this feeling will only intensify as I get deeper into this.

But I can't wait to be doing our own thing, helping run our store and hopefully making a decent enough living to be comfortable. I'm finally looking forward to getting up in the morning again.

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What the hell is this?

So I was walking through the East Village and I came across this monstrosity. I don't remember it being there last time I walked around there. Anyone know wtf it is? It's completely out of character for the neighborhood, or even the city.

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