I wrote about Lou Reed's "Perfect Day" in my post about the Most Amusingly Misunderstood Rock Songs, my listicle of songs that people and companies - especially companies - seem not to even listen to before appropriating them for their agenda. If you haven't read it, you should - it's one of my favorite posts that I've written (and it gets Googled a lot).
Anyway, Sony's now using this song in this PlayStation 4 ad that I'm seeing about six times an hour. And it's a glorious meta misunderstanding. They're actually using it ironically, which the song already is, but in a way that would only work if the song isn't. That's like one of those YouTube parodies of songs that are already parodies, always by people too dumb to realize the original song already is one. They're giving you a wink-wink and a nudge-nudge without realizing that that's already the joke and they're not in on it.
Well, I'm still buying a PS4.