Sunday, October 20, 2013

Sony's "Perfect Day" PS4 commercial doesn't get the joke

I wrote about Lou Reed's "Perfect Day" in my post about the Most Amusingly Misunderstood Rock Songs, my listicle of songs that people and companies - especially companies - seem not to even listen to before appropriating them for their agenda. If you haven't read it, you should - it's one of my favorite posts that I've written (and it gets Googled a lot).

Anyway, Sony's now using this song in this PlayStation 4 ad that I'm seeing about six times an hour. And it's a glorious meta misunderstanding. They're actually using it ironically, which the song already is, but in a way that would only work if the song isn't. That's like one of those YouTube parodies of songs that are already parodies, always by people too dumb to realize the original song already is one. They're giving you a wink-wink and a nudge-nudge without realizing that that's already the joke and they're not in on it.

Well, I'm still buying a PS4.

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About This Blog

This is increasingly not a blog about Alphabet City, New York. I used to live in the East Village and work on Avenue B, but I no longer do. Why don't I change the name if I'm writing about Japan and video games and guitars? Because New Yorkers are well-rounded people with varied interests, and mine have gone increasingly off the rails over the years. And I don't feel like changing the name. I do still write about New York City sometimes.


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